Red Lobster Re-Brand

When I took over the Red Lobster account, it was the best of times and it was the butteriest of times. My first priority was to make the brand more contemporary, so we introduced Lobster Lovers to the ‘Honest To Good Seafood” campaign.

To make the brand more relatable and more modern, we re-introduced people in Red Lobster ads. People hadn’t been featured in their campaigns for over 10 years.

We even made it on Colbert

Yeah. This is a weird contentious cocktail. But we made it onto Late Night (Colbert and Fallon). Which is an honour…Maybe.

Red Lobster Re-Brand

When I took over the Red Lobster account, it was the best of times and it was the butteriest of times. My first priority was to make the brand more contemporary, so we introduced Lobster Lovers to the ‘Honest To Good Seafood” campaign.

We even made it on Colbert

Butter Dunks Social Campaign

WestJet GTA Campaign