Captain Morgan: Like A Captain

Captains do things differently. They ask themselves “Why would I use a toothbrush and a comb when only one tool will do?” Are they fools or geniuses? To that question, a Captain would reply ‘Aren’t they the same thing?This project was originally presented as a few social posts. But there was so much heart for the creative that it became a full blown campaign with a contest component. The idea was even reprised a few years later.